While many designers create beautiful individual assets, my core specialization is on the integration of your brand's aesthetic across all your marketing materials. My unique strategic process, "The Plan," ensures that every design decision is intentionally made to build a cohesive and impactful visual story for your brand, everywhere it lives. It's about the harmony of all the pieces, not just the individual notes.

"The Plan" is my smart, four-step strategic process that I use at the beginning of our work together. It's how I dive deep to truly understand your business, your goals, and exactly what your brand needs visually to succeed. It helps us uncover your brand's unique character and identify any inconsistencies, creating a clear roadmap for the design work that follows. It's the essential foundation for building a truly cohesive brand aesthetic. (Don't worry, it's a fun and collaborative process!)

Not at all! While I love helping startups build a strong visual foundation, I also work with established businesses who are looking to refine their existing brand, address inconsistencies that have developed over time, or ensure their aesthetic is perfectly applied to new marketing initiatives. "The Plan" is valuable for any business ready to elevate its visual harmony.

I offer a range of services focused on creating and maintaining aesthetic consistency. This includes foundational work like Brand Style Guide Development, integrating your aesthetic across Core Marketing Collateral and Digital Presence, designing Cohesive Campaign & Project Assets, and providing Ongoing Aesthetic Management through packages or a Dedicated Design Day. You can see my signature packages for common needs, but I also offer custom quotes!

Absolutely! If you have an established brand identity, I can definitely work with it. "The Plan" helps me quickly understand your existing aesthetic, and then my services focus on applying and integrating it consistently across any new or existing marketing materials you need designed.

My pricing is based on the scope and complexity of your project. I offer signature packages that bundle common services for different stages of brand needs. I also offer a set price for a Dedicated Design Day for focused tasks and provide custom quotes for projects that fall outside the standard packages. Contact me for a custom quote based on your specific needs.

I bring over a decade of experience in the design industry to Crumple Design Studio. My background includes working in publishing, print production, and collaborating with a wide range of clients, from large corporations to small businesses. This diverse experience has given me a deep understanding of how brands need to perform visually across different mediums and for different audiences.

The best way to get started is to contact me! We can chat about your brand, your goals, and what you're looking to achieve with your aesthetic consistency. I can recommend the best approach, whether we need to start with the plan, a custom project quote or a 'brand' new business quote.